Privacy Policy

Last Updated: September 2, 2025
Effective Date: July 27, 2025

Privacy Policy

This Privacy Policy explains how the Game Launcher app ("we", "our", or "the app") handles information. The app displays ads (native, interstitial, and rewarded) and does not collect personal information beyond what is required by our service providers (e.g., Google AdMob and Google Firebase).

1. Information We Collect

• Advertising identifiers (e.g., Google Advertising ID) used by AdMob for serving and measuring ads.

• Device and app information (model, OS version, app version, language, country) for analytics, debugging, and ad delivery.

• Usage analytics (screen views, feature usage) via Firebase Analytics to improve the app.

• Crash logs via Firebase Crashlytics to diagnose and fix issues. Crash logs may include device information and stack traces.

• Consent status collected and stored using Google's User Messaging Platform (UMP) to comply with privacy regulations.

2. How We Use Information

• Ads: To request, display, personalize (where allowed), and measure ads using Google AdMob.

• Analytics: To understand app usage and improve features using Firebase Analytics.

• Crash reporting: To maintain app stability and fix bugs using Firebase Crashlytics.

• Consent management: To record and honor your choices using Google UMP.

3. Legal Bases and Consent (GDPR/EEA/UK)

In regions where consent is required (e.g., EEA/UK), the app shows a consent form via Google UMP before requesting ads. We defer all ad loading until your consent status is resolved. You may change your consent preferences at any time from the app's settings (where available) or by resetting the app's advertising ID.

4. CCPA/CPRA (California)

For California users, we support the "Do Not Sell or Share My Personal Information" preference through Google UMP signals, which are passed to ad partners as configured in AdMob/UMP.

5. Data Sharing

We share data with service providers strictly to operate the app:

• Google AdMob – Ads delivery, measurement, and fraud prevention.

• Google Firebase (Analytics/Crashlytics) – Usage analytics and crash diagnostics.

These providers may process data on servers located in multiple regions according to their own privacy policies:

6. Data Retention

We retain analytics and crash reports for as long as necessary to operate and improve the app. Ad-related data retention is governed by AdMob's policies.

7. Your Choices and Rights

• Consent management: Use the consent dialog when presented. You may reset consent by clearing app data or resetting your device's advertising ID.

• Personalized ads: Where supported, you can opt out of personalized ads via the consent dialog and/or device settings (Ads/Advertising settings).

• Analytics: You can limit analytics in your device settings where available.

• Access, deletion, objections: To exercise privacy rights available in your region, contact Google regarding data they process as a controller (AdMob/Firebase) or reach us using the contact below for app-specific concerns.

8. Children's Privacy

Our app is not directed to children. We rely on AdMob's settings and Google UMP to respect age-related regulations where applicable.

9. Security

We implement reasonable safeguards to protect information but no method of transmission or storage is 100% secure.

10. Changes to This Policy

We may update this policy to reflect changes in the app or legal requirements. We will update the "Effective date" above when changes occur.

11. Contact

For questions or requests related to this policy, please use the in-app path: Settings → Customer Support.

Questions About Privacy?

We're committed to protecting your privacy. If you have any questions or concerns about how we handle your data, please don't hesitate to contact us.

Contact Privacy Team